The Evolving Role of Employee Engagement in Tech for Good Initiatives

Discover how technology shapes the evolving landscape of employee engagement in driving positive change. Explore the final post of the ‘Tech for Good’ series on leveraging tech to empower employees for impactful initiatives.

Welcome to the grand finale of our ‘Tech for Good’ series, where we’ll dissect the dynamic evolution of understanding and implementing Human Resource (HR) strategies (or a Talent Strategy) to better align with the values of social impact and innovation to help foster employee engagement. In this final chapter, we unravel how your team members serve as linchpins for your organization’s mission, harnessing their skills, dedication, and enthusiasm to forge enduring impacts. Let’s delve into the pivotal role of employee engagement within the ‘tech for good’ realm.

Employee engagement shouldn't burn out workers.
GIF via Rewire.org on GIPHY

In my journey through startup and nonprofit landscapes, I’ve witnessed a profound shift in employee roles. In nimble tech startups, traditional ‘roles’ pivot toward flexibility and versatility. Conversely, resource-constrained employees juggle multiple grant-funded projects alongside their regular duties in nonprofits. Yet, automation and tech innovations liberate them from mundane tasks, fostering creativity and innovation. This amplifies job satisfaction while significantly elevating organizational growth and societal impact.

Today, we’ll unearth how Zapier’s automation bolsters operational efficiency and how Taproot Foundation’s distinct approach harnesses diverse skill sets, reshaping how nonprofits leverage talent for impactful tech initiatives.

Let’s dive in!



Please Note

Consistent with prior posts, I’ve organized examples into two industry perspectives: nonprofits and startups. This classification is meant to help us visualize how similar organizations leverage various tools and technologies. While I’ve suggested tools and technologies, their usage at either startup or nonprofit examples hasn’t been verified. The suggestions are grounded in my expertise as a senior project manager in citizen development. Overall, the core aim of this series is to inspire ethical, progressive work improvements and brainstorming poised to benefit your endeavors.

Nonprofit Perspective

Example 1: Taproot Foundation

Taproot Foundation is a nonprofit organization that aims to drive social change by innovatively utilizing professional expertise. To achieve this goal, it has created a unique platform that connects skilled professionals from various fields with nonprofit organizations that need their expertise. As a result, nonprofits can access diverse skill sets pro bono, enhancing their ability to tackle challenges and drive impactful initiatives.

Overall, Taproot’s approach leverages technology to create an ecosystem where nonprofits can effectively engage and harness volunteers’ skills. This contributes to meaningful and sustainable change within communities. Please watch the video below to learn more about Taproot Foundation and its mission to drive social change.

Webinar: Tackling Tech projects with Pro Bono – Taproot Foundation

Startup Perspective

Example 2: Zapier

Zapier, a leading automation tool, has significantly impacted the operational landscape of businesses, including startups, through its user-friendly platform. Zapier’s automation software enables seamless integration between various applications and software systems without requiring complex coding knowledge. This integration allows startups to automate repetitive tasks, streamline workflows, and enhance productivity. By empowering businesses to automate routine operations, Zapier effectively supports startups in optimizing their resources, allowing employees to focus on more value-adding tasks while fostering innovation and growth within their organizations. For example, see the video below on how one company (Smart Charge America) uses Zapier to scale operations and fight climate change!

How Zapier helps Smart Change America accelerate the transition to electric vehicles.

Readily Available Tools for Evolving Employee Roles

Potential Technologies in a Taproot Scenario:

Taproot Foundation, dedicated to enhancing nonprofit capacity through skilled volunteer support, relies on specialized platforms to facilitate volunteer connections. Tools such as Salesforce’s Volunteerforce, which is devoted to managing volunteers, and Catchafire, which enables skills-based volunteering, stand out as pivotal platforms for Taproot. These technologies aid in effective volunteer management, engagement, skill matching, and project coordination, maximizing the impact of professional expertise within the nonprofit sector.

  1. Salesforce’s Volunteerforce: This is a platform dedicated to managing volunteers. In short, it aids in effective volunteer management and skill matching.
  2. Catchafire: A platform for skills-based volunteering, maximizing the impact of professional expertise within the nonprofit sector. It also enables skills-based volunteer matching and project execution.
"Today's jobs are expanding in terms of what is expected of people, but the resources people get to do those jobs is not expanding." - Robert Simons, Harvard Business School
GIF via Rewire.org on GIPHY

Potential Technology Usage in a Zapier Scenario:

For technology startups, keeping employees engaged requires various collaboration and communication tools. Platforms such as Slack, which allows seamless team communication, and Trello, which facilitates task management and collaboration, are examples of how orgs like Zapier can use technology to improve employee engagement. By utilizing these tools, startups can streamline internal communication and task delegation, ensuring a cohesive and efficient work environment. As a result, employees are more likely to participate and engage in driving the company’s mission forward.

  1. Slack: facilitates real-time communication and community building. It also provides seamless team communication and fosters a connected workforce.
  2. Trello: Facilitates task management and collaboration, ensuring a cohesive and efficient work environment for startups like Zapier. In short, it simplifies task management and workflow streamlining.

Reflecting on the Evolution of Employee Engagement in Tech for Good Initiatives

As we conclude our ‘Tech for Good’ series, let’s envision a workforce empowered and liberated from repetitive tasks, allowing them to focus on innovation and driving growth. By redefining job roles and nurturing a culture of continuous learning, the evolving role of employees within your startup or nonprofit can lead to more significant achievements and social impact. In light of this, consider how this approach could revolutionize your organization’s ability to address critical challenges and advance your mission. Additionally, think about the transformative potential of leveraging technology to empower your team, promote creativity and innovation, and renew their commitment to making a profound difference in the world.

Still mulling over the possibilities? Check out how both companies use technology for good and alter lives:

The Takeaway: We Can Use Tech to Engage Employees and Empower Change

Embarking on this ‘Tech for Good’ journey has revealed that digital transformation is both a powerhouse and silver lining within every workforce. It’s evident that employee roles are evolving, and tech-driven employee engagement holds immense potential. Zapier’s automation and Taproot’s talent harnessing illuminate how tech, when wielded purposefully, amplifies organizational capabilities for societal good. Whether you’ve just embarked or traversed through our series, the call to action remains: empower teams, embrace technology, and create a brighter future. Each employee possesses the potential to catalyze lasting change—we simply need the tools to unlock it.


P.S. This series doesn’t need to be followed in any specific order. Below are all of the posts in this series, minus this one!

Some reports on this site were excerpted from publicly available information (research firms, third parties, public health organizations, etc.). This website and blog are for informational purposes only. Reports, reviews, and experiences on this website are opinions expressed by the author and do not purport the opinions or views of others. Any tools or technology mentioned are provided for informational purposes only and do not constitute an endorsement or affiliation. Please use your discretion and consider factors like compatibility, security, and functionality before adopting any tool or technology. Lastly, this post/page does not establish a Jarred Andrews-client relationship. For additional info, please refer to my disclaimer. Please review the copyright, privacy policy, and terms pages for information on how to properly download, share, or copy content from my site. If you cannot find what you need, please reach out.
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