Welcome to my “Tech for Good” series, a guide to using technology as a force for positive change with examples, case studies, and more. The examples will focus on how startups and nonprofits use tech for good and how you can, too!
Table of contents
Nonprofits and Startups
First, there are a few reasons I prefer working with startups and nonprofits and why this series focuses on them. In my opinion, both models power drive innovation to create lasting impact. Also, from prior experience, nonprofits usually have untapped digital agility but need a little guidance and encouragement. At the same time, startups typically follow agile frameworks but become more “business-typical” as they grow and scale. Furthermore, both do well regarding cross-sector collaboration, and I am lucky enough to be on the front lines helping as a solopreneur (follow me on LinkedIn!). In short, I help nonprofits and startups (Series A and B-ers) realize their potential by using technology for good. P.S. That language still matters to me, even though my blog is now evolving in a sharper direction. To learn more, read: This Is a Bridge, Not a Pivot.
In this first post, we’ll lay the groundwork and cover some basics, like where to begin. Plus, I’ll touch on considerations and how to get started on your tech for good journey.
Set Your Aim
Now, if it isn’t clear yet, I want to set a more compelling intention – using technology as a force for good! Overall, this series aims to empower you not as a passive observer but as an active participant. Throughout, keep in mind:
- We’ll compound the learnings and use cases with current technology.
- Don’t restrict an idea or endeavor to your day-to-day work (passion projects are welcome!).
- Many tools and technologies are free and readily available.
Get Started on Your “Tech for Good” Journey
So, if you’re wondering where to begin, it’s… literally. Right. Here.
You may or may not have guessed it already, but starting is one of the most challenging aspects of creating solutions that address real-world problems. Luckily, we changemakers are self-starters.
So, let’s get to it!
Next, let’s define and explore some fundamentals and real-life examples of using technology for good. Subsequent posts will provide insight into how technology actually changes the business landscape for startups and nonprofits. Throughout, I’ll try my best to illustrate with real-world examples and ask thought-provoking follow-up questions to help guide self-reflection.
Tech for Good 101
If you work for a small tech startup or nonprofit, you’re in a unique position to embrace technology innovations and harness them for the greater good. Some small businesses can also benefit; it depends on how you model the company, your talent strategy, and other factors. Overall, this journey transcends mere organizational growth and sustainability. It’s about striving for a more profound purpose in your life – by improving the lives of others and addressing social, environmental, and similar challenges using readily available, sometimes free, tools and technology.
Identify a Cause
Choose a cause or social issue that aligns with your mission. Whether it’s environmental sustainability, education, healthcare, or poverty alleviation, select a cause that resonates with your values. Furthermore, you might need to begin looking at some available, related resources and work backward from there. See below.
- The National Council of Nonprofits provides steps, tools, research, and resources for starting a nonprofit, covering topics such as Diversity, Equity, and Inclusion to Digital Accessibility.
- How to start a startup: watch the Order of Operations for Starting a Startup via Y Combinator (YC). In that video, they make a great point about how people aren’t taught to find ideas, find friends to brainstorm solutions, and other tidbits.
- Also, the Stanford Graduate School of Business has a resource section for Social Innovation and Nonprofit Management that caters to nonprofits and startups alike.
- For jobs and volunteering opportunities, check out Idealist.
Collaborate with Like-minded Organizations
Use technology to connect with other organizations, NGOs, or individuals who share your passion for a cause. Collaborative efforts often yield more significant results.
- This article from the Stanford Social Innovation Review examines the power and need for more cross-sector collaboration. They also supplement the article with two very different examples.
Leverage Data for Impact
Use data analytics to understand better the problem you’re addressing. Data-driven insights can help you develop more effective strategies and measure the impact of your initiatives. Data analytics can be used to understand issues and uncover problems that must be addressed. The below example can help. Of course, there’s a whole process of collecting, analyzing, and interpreting data. We can save that for another article (In the meantime, Great Minds… Measuring Business Innovation: Metrics & KPIs, Data Isn’t Tech, Where Data and Digital Transformation Meet).
Support Digital Accessibility
Ensure that your technology solutions are accessible to everyone, regardless of their background or physical abilities. Make your digital content, websites, and applications user-friendly for all. The best part is that there are tools and technology that can help with all of this! I’ll delve into that shortly.
Empower Communities
Engage with the communities you serve using technology. Technology can help communities actively address their challenges and work together to improve their lives.
Stay Ethical
As you harness technology, uphold ethical considerations. Data privacy, fairness, website policies, and transparency are paramount, especially for nonprofits dealing with sensitive information.
Tell Your Story
Use technology to convey your organization’s impact and success stories. Inspiring narratives can motivate others to join your cause. Think about prior volunteer efforts and what made you join.
Sustainability Matters
Embrace sustainable technology solutions to minimize your environmental footprint. Of course, it’s not just about addressing current challenges; it’s about building a sustainable future. I’ll give some examples below.
Tech for Good Reminder
Remember, “tech for good” is more than just a buzzword; it’s a philosophy and a commitment. Also, using tech (for good) doesn’t mean it has to include software development. For example, I use various no-code and low-code platforms as a citizen developer. I’m also certified in sustainable digital transformation (check out the Sustainability tab in my portfolio)!
So, by responsibly and ethically leveraging technology, small tech startups, nonprofits, and passionate individuals can be beacons of positive change. Plus, by intentionally using tech for good, we can, in our own small (sometimes significant) ways, help address global challenges, social injustice, or more to help create a lasting impact. Moreover, tech for good initiatives aren’t one-off efforts; it’s about embedding the ethos into an organization’s core or a side project. Sometimes, it’s a part of our inherent values as entrepreneurs.
Tried and True Observations
The ways I’ve figured out how to use technology for good are still ongoing and look different from one another. Throughout this journey, I’ve discovered a few things:
- Most people want to solve a problem but don’t know where to begin.
- Many companies don’t support employee innovation because they “can’t”—their business models (or management) don’t support it.
- Building credibility is complex, and it takes time.
- It’s scary to pitch solutions and garner support.
- It’s even more frightening to be publicly wrong (unfortunately, this derails many change agents).
- Taking action is uncomfortable, sometimes requiring you to “rock the boat.”
- Inaction is most comfortable because someone else could… possibly… “figure it out” before you… eventually. Maybe?
Real-life Experience Using Tech for Good
So, how did I learn all of that? Through project management! I’ve built two businesses, worked in different sectors (nonprofits, higher education, and tech startups), furthered my education, got certified as a citizen developer practitioner (CD-P) and citizen developer business architect (CDBA), joined professional organizations, and never stopped learning.
Disclosure: Some of the links below are affiliate links, which means, at no additional cost to you, I earn a commission if you click through one and make a purchase. Affiliate links are denoted with an asterisk (*).
How I Use Tech For Good!
It’s important to know that (using) “tech for good” can look very different from one example to the next. It depends on your use case, goals, requirements, and more. Today, I would describe much of that work as building infrastructure for action.
By Embracing Sustainability
*GreenGeeks hosts this website, and they’re the greenest web host on the planet! (Although, it seems they need to resubmit updated information to the Green Web Foundation, because this website now shows as “grey” – and GreenGeeks is still my webhost – as of 7/3/25).
Another neat tool is Ecograder. To show how one simple optimization can impact CO2 emissions from a website, conduct the below test. When I did the same thing, it resulted in an overall improvement of 22%. Note: when conducting the tests, be sure to take screenshots vs. just saving the links.
- Scan to figure out your website’s Ecograder Score before optimizing something specific on your website (when I tried this initially, I had planned to optimize 70% of my images).
- After you optimize, scan your website again and record your score.
- Calculate the difference between the scores.
Overall, during the test, I optimized 85% of my images vs. 70%, and my score improved by 22%! However, this approach is not a “set it and forget it” type of thing. Websites require continual maintenance and optimization, especially if you are trying to be more eco-friendly and reduce your carbon footprint. There are also other considerations. For example, when I initially ran the tests, my webhost was considered a “Green Host” by Ecograder, but that is no longer the case (you can check my “Eco-friendly website” badge in the footer for more info).
P.S. When it comes to reducing your carbon footprint, don’t get lost in the weeds. Why do I say that? British Petroleum (BP) was who invented the “carbon footprint” concept.
Also, check out the Website Carbon Calculator (the link show’s my website’s stats)!
Through Supporting Accessibility
- *UserWay makes website accessibility easy and helps at each step. I also use it on my site (read my Accessibility Statement).
By Empowering Communities
- Via Project Management:
- I created a telehealth program for a home health agency (mental health dept.) during COVID-19
- 2 months after implementation:
- Reduced unnecessary exposure for visiting RNs and patients (38.7%)
- Reduced PPE usage (30.1%)
- The data also supported the creation of a new supply rationing plan
- The program was easily scalable (and has since launched org-wide to all 8 departments!)
- 2 months after implementation:
- I created a telehealth program for a home health agency (mental health dept.) during COVID-19
THROUGH Collaborating with Likeminded Startups and Nonprofits
- I use Citizen Development Business Architecture frameworks in:
- Contract projects (see my Services page)
- Startup consulting
- Nonprofit consulting
- Most recent project = a federally funded grant program to create a new statewide asynchronous telehealth program across 18 clinics, 100 employees, and more (it’s a different project from the one above).
BY supporting and fostering tech for good solutions
- Podcasts
- Mercury Lobby Day interview by PennFuture
- Citizen Development Live! by Kissflow
- Panel Discussions
- Creating a Customer-centric Digital Strategy by CykoMetrix
- Blogs
- This tech for good series you’re reading RIGHT NOW!
- Environmentally Friendly + Sustainable Landscaping Blog Project
- Case Studies
- Coming soon!
What’s Next?
As you read through the Serie’s posts, or if you see one that piques your interest (it’s not required that you read them all, and they aren’t in any particular order), do three things:
- Consider how the scenario’s shift over time has and hasn’t improved our world.
- Relate the scenario (even if it’s abstract) to what you have done or are currently doing at work (or on passion projects, college, etc.)
- Share insights, ask questions, and email me if you need help planning or brainstorming.
The Takeaway: Be Intentional To Use Tech For Good
On our “Tech for Good” journey, remember that change begins with a single step. As a reader, you have already taken that step by exploring the above insights. Now, as we look ahead to the eight intriguing topics that follow, remember to reflect on how each scenario has shaped our world and how it relates to you, even if it is abstract.
Lastly, look forward to new posts, each delving into a different facet of technology’s transformative role in our world. Overall, the posts are meant to inspire, provide practical guidance, and illustrate that anyone can use technology (without coding) to create a brighter future.
Next Up: Part 2 – Harnessing AI and Automation for Social Impact
P.S. Below is the complete list, including the one above.
- Part 3 – Digital Collaboration and Remote Work: Changing the Face of Nonprofits and Startups
- Part 4 – The Gig Economy: Balancing Flexibility and Social Responsibility
- Part 5 – Data-Driven Decision-Making: The Heartbeat of Tech for Good
- Part 6 – Cybersecurity and Data Privacy: Safeguarding Your Mission
- Part 7 – Accessibility: A Tech for Good Imperative
- Part 8 – Upskilling and Reskilling: Empowering Communities for Change
- Part 9 – The Evolving Role of Employee Engagement in Tech for Good Initiatives