Discover projects showcasing thorough analysis and strategic planning, from business diagnostics to innovative content marketing with impactful results.
- Buffer SWOT Analysis — 2019 ➡️ Created for Business & Industry Essentials project.
- Buffer PESTEL Analysis — 2019 ➡️ Created for Business & Industry Essentials project.
- Healthcare Employee Knowledge Map — 2020 ➡️ Healthcare Employee Knowledge Map created for Corporate Innovation & Leadership project.
- Business Process Model Canvas for Lego — 2020➡️ Created for Corporate Innovation & Leadership project.
- Digital Transformation 101 (Rich Picture Infographic) — 2019-2020➡️ 2019 DX Framework by Jarred Andrews at UGH! Media. Updated in 2020 for Corporate Innovation & Leadership project.
- Home Health Services Virtual Program COVID-19 Exposure Reduction (weekly and biweekly results) — Slide 1 and Slide 2 — 2020-2021 ➡️ Weekly and biweekly data of new telehealth program meant to reduce COVID-19 exposure to home health agency employees. Results helped us track KPIs and other correlation(s) before and after implementation.
- Home Health Services Virtual Program COVID-19 Supply Reduction (weekly and biweekly results) — Slide 1 and Slide 2 — 2020-2021 ➡️ Weekly and biweekly data correspond with exposure reduction charts (in image gallery). This data enabled more precise supply usage monitoring, leading to an updated emergency supply rationing plan.
- Content marketing campaign result(s) slideshow for UGH! Media’s SEO Categories Guide blog post and its top re-pins — 2020-2021 ➡️ The content marketing strategy combined:
→ Research
→ Testing
→ Best design practices
→ A new system for UTM parameters
→ Comprehensive content + social media calendars
→ SM automation👉 Update as of 1/19/22: the overall Pinterest campaign has led to 180K+ impressions and 13.3K+ engagements.
Why it matters: The post, singlehandedly, led to a 2286% increase in Sessions (by Session medium), a 2800% increase in Users to the website, and 1850% in Engaged sessions, Y-O-Y.
👉👉These results, along with the Pinterest Content Marketing Campaign example (#4 under “Web Strategy“), are currently in Chapter 4 of Professor Nick Mattar’s content marketing courseware, ‘Content Marketing Strategies: Planning, Creating and Distributing Content’ course; in partnership with EdTech startup and digital courseware publisher Stukent!
👉👉👉For more info on the course and Stukent, they approved me to use this backlink: https://www.stukent.com/higher-ed/content-marketing-strategies/.
Explore projects that combine SEO mastery and digital marketing, from dynamic blog series to strategic site optimizations that significantly enhanced user engagement and revenue.
- Gardenalia Blog Series and Web Strategy — 2016-2017 ➡️ Digital Marketing/Project Manager for 10-part blog series, SEO, Content Manager, SMM Campaigns, and web dev.
- UX and Website Optimization Project (See Slide 1): Services and Tool Finder for affiliate advertising — 2020-2021 ➡️ Managed a bootstrapped innovation project and increased YOY RPM 188.9%, improved Estimated Earnings 87.1% YOY, and more (see slides for full details).
💡→ Project Components (See Slide 2): Chained Quiz plugin + Boolean + updated website structure + optimized search logic.
💡→ Categories — (See Slide 3): Project created 9 new pages and resulted in 36 affiliate opportunities.
Digital/Social Marketing Strategy Framework Infographic — 2017 ➡️ Business Process Management (BPM) + Business Analysis project.
Pinterest Content Marketing Campaign (Recognized for best practices + published in Stukent Courseware) — 2019 to 2022 ➡️ Project components:
→ Designed and created infographics/charts for popular UGH! Media blog posts (like this SEO Categories Guide post)
→ Developed a system for generating, tracking, and storing UTM parameters to help improve Google Analytics monitoring and benchmarking
→ Enabled/implemented/launched content creation calendar aligned with UGH! Media’s previously developed social media marketing calendar.🙌 See #8 under the Project Management tab for a 7-page analytics and project overview for this SEO Categories Guide blog post. Currently, this example and its analytics slideshow are referenced in Chapter 4 of Professor Nick Mattar’s content marketing courseware by EdTech startup Stukent!
For more info on the course and Stukent, they approved me to use this backlink: https://www.stukent.com/higher-ed/content-marketing-strategies/
UGH! Media Home Page Redesign — 2022 ➡️ Before and After snapshots: improved UX, SEO, new linking opportunities, and added social proof (Stukent project details and sustainability goals link). In one month, compared to the previous period, Avg. Time on Page increased by 194.93%, and the overall Avg. Time on Page improved by 59.97%.
Explore concise technical documents from detailed process maps to analytical use case diagrams, enhancing clarity and decision-making.
- Process Map (Blog Post Creation) — 2017-2021 ➡️ Slide 1: process created for UGH! Media’s initial Content Governance Model and updated annually (2017 to 2019). Slide 2: designed for production management reorg and corporate innovation & leadership training.
- Bubble Chart — 2020 ➡️ Risk vs. award analysis of Canva’s three most popular/valuable digital assets/offerings in 2020. (If completed in 2021, what new feature would you say provides the most value? My opinion: Marketplace for pro designers and the new Canva Video Suite!)
- System Process Map — 2021 ➡️ Example created for demand gen and marketing ops project.
- Use Case Diagram — 2020-2021 ➡️ Pulled from original Recommendation Report of COVID-19 Exposure Mitigation and Supply Management project (AUR). After implementation, the new virtual program reduced unnecessary exposure to home health agency workers by 38.7% and reduced PPE usage by +30% in the first two months.
- 2022 update: Pilot program extended to the other 7 departments (8 in total)! Not only was it successfully scaled, but it has helped ease friction from ongoing staffing shortages.
Review strategic initiatives from impactful COVID-19 mitigation to expansive telehealth projects, demonstrating precise planning and execution.
- COVID-19 Mitigation Plan (Gantt Chart) — 2020-2021 ➡️ Business Analyst and Strategist in collaboration with a small home health agency. Developed a plan to help navigate and structure a new telephonic home health option. The goal: mitigate exposure for healthcare workers, patients, and families. As a result, it reduced unnecessary exposure by 38.7% and reduced PPE usage +30% in two months.
- 2022 update: Pilot program extended to the other 7 departments (8 in total)! Not only was it successfully scaled, but it has helped ease friction from the ongoing staffing shortages.
Org-wide Communication Flow Analysis — 2020-2021 ➡️ Cross-functional communication management component of new telephonic option for a home health pod. BPM and internal communication analysis (Slide 1) helped overall implementation of the communication plan between Hospital Services (Slide 2) and Home Health Services (Slide 3). Lastly, the overall (process-based) communication flowchart (Slide 4) helped with risk management, mitigated roadblocks, and reduced information silos toward project enablement.
- Business Process Re-engineering Results — 2020-2021 ➡️ Developed COVID-19 exposure reduction plan and supply rationing strategy to help foster new telephonic home health options, KPIs, tracking, and more. The results from these slides helped to uncover specific communication gaps, improved project enablement, and developed key stakeholders.
- Innovation Strategy Map — 2020 ➡️ Created for Corporate Innovation and Leadership project
- Statewide Telehealth Expansion Project — 2022-2023 ➡️ I was the consultant chosen to lead, plan, and implement a federally funded grant project in Maine. For more info, please see FY2022 Title X National Family Planning Services Telehealth Grant Awards. In 2023, I completed my part of the project and you can read their fabulous testimonial here!
Explore key media contributions, from podcasts on environmental policy and citizen development to webinars and panels on digital strategies.
- PennFuture’s Podcast (Citizens for Pennsylvania’s Future) Interview — 2006 ➡️ Interviewed by D.J. Trischler (@ 1:12, 6:03, and 8:20) while talking with state reps on two bills when representing Clean Water Action: The PA Mercury Rule (passed in 2009) and implementing the PA Clean Vehicles Program (passed in 2008).
- Stop Sucking at Business Podcast, Social Media for Small Businesses — 2016 ➡️ Interviewed by Megan Brame about how/why small businesses choose various platforms to boost digital marketing credibility, personification, and ultimately, how it connects back to overall business goals. Here’s the full list of interview questions on iheart media.
- CykoMetrix Panel Discussion — 2023 ➡️ CykoMetrix is the world’s first and most comprehensive psychometric graph. It includes a marketplace for assessment products, automated analytics, and report generation while upholding data integrity, privacy laws, and psychological safety. CMO Sylvain Rochon hosts a monthly #CMXeffect panel discussion. In September 2023, the topic was ‘Creating a Customer-centric Digital Strategy.’ I covered the technology/PM aspects, and the other panelists covered marketing and behavioral components.
- Revenue.io Webinar — 2024 ➡️ I recently co-hosted a webinar with Brandee Sanders, CMO at Revenue.io, focusing on ‘2024 Bulk Email Send Updates: Best Practices and New Plays.’ This webinar provided essential insights into the significant updates from Google and Yahoo on bulk email-sending protocols. We explored strategies for businesses to adapt to these changes, emphasizing enhanced email verification, content quality improvement, and effective engagement techniques. The session was an invaluable opportunity to combine my expertise in digital communication strategies with the cutting-edge perspective of AI in marketing, offering attendees practical solutions for optimizing their email campaigns in the rapidly evolving digital landscape.
The webinar is live as of January 16, 2024 – click the link to sign up!
- Citizen Development Live Podcast, Jarred Andrews — 2024 ➡️
In this insightful episode of Citizen Development Live, Neil Miller, the Director of Product Marketing at Kissflow, sits down with me to explore my evolution as a Citizen Developer. We dive into the heart of citizen development, a realm where I champion the cause of equipping non-IT staff with the means to craft their own software solutions—driving innovation and nimbleness within organizations.
Our conversation sheds light on my personal narrative in citizen development, the support systems instrumental in initiating such programs, and the fresh perspectives I’ve gained. We also discuss the significant influence these initiatives can have on the digital fabric, particularly within the spheres of tech-savvy startups aimed at societal betterment and social impact nonprofits.
This episode is a testament to a revolution in progress—redefining the accessibility of technology creation, dismantling longstanding barriers, and democratizing the development process.
Tune in to hear the empowering tales of those stepping beyond the bounds of traditional IT roles as we carve out our distinct trajectories and devise solutions as unique as the challenges, projects, and goals we aim to conquer.
Click here to listen to the full episode!
Follow the Citizen Development Live Podcast on Spotify!
Explore my efforts in sustainability, from a detailed blog series on tech for good to advanced UN certifications in green marketing and digital sustainability.
- Technology for Good Blog Series — 2023-2024 ➡️ This 9-part blog series covers how to use tech for good! In post 1, I discuss how sustainability plays a role and the different ways I use tech for good in my work. Sustainability in my case = being more eco-friendly.
- Green Marketing Challenge — 2024 ➡️ I achieved “Ambassador level” in the Green Marketing Challenge from the United Nations System Staff College, the highest tier. I completed this to showcase my deep commitment to sustainability and advanced knowledge in promoting sustainable product claims. This training challenge uses the UNEP and ITC Guidelines for Providing Product Sustainability Information. Furthermore, I aim to continue expanding partnerships (like I did with the Innovation Alliance Council (IAC)) to continue learning, upskilling, and driving impactful solutions in the sustainable digital transformation realm, find new ways to use technology for good intentionally, and more!
- Module 1: Digital Transformation for Sustainable Development — 2024 ➡️ I completed the first module in the Digital4Sustainability Learning Path, certified by the United Nations System Staff College. This course integrated key digital transformation concepts with sustainable development, aligning with the CODES Action Plan. It gave me strategic insights on leveraging technology for the green transition, which is imperative in addressing climate change. The comprehensive curriculum, developed in collaboration with UNEP, GIZ, the EU, and CODES, has equipped me with a robust foundation to guide startups and nonprofits through their digital transformation journeys, with sustainability as the cornerstone.
- Module 2: Digital Sustainability for Climate Action — 2024 ➡️ Continuing my education in sustainable digital transformation, I completed the second module offered by the United Nations System Staff College: Digital Sustainability for Climate Action. This certification furthered my understanding of how digital solutions can contribute to climate action, emphasizing the role of innovation in mitigation and adaptation efforts. It gave me practical tools to apply technology in promoting sustainability and advancing social justice, enriching my capacity to assist organizations in integrating eco-friendly digital strategies and championing human rights within their operational frameworks.
- Module 3: Digital Sustainability for Biodiversity Action — 2024 ➡️ Continuing my education in sustainable digital transformation, I completed the third module offered by the United Nations System Staff College: Digital Sustainability for Biodiversity Action. This module gave insights into the opportunities and challenges of leveraging digital innovation for biodiversity action. Through real-world examples, it provided an overview of how we can harness digital transformation to protect and sustain our planet’s various life forms.
- Human Rights 101 – Certificate of Achievement — 2024 ➡️ This module developed by the United Nations Population Fund (UNFPA) explored fundamental concepts of human rights and a human rights-based approach (HRBA) to programming. It includes an overview of human rights principles and systems, how human rights mechanisms work, common myths/misconceptions about human rights, and a first approach to an HRBA to sexual and reproductive health and rights and the three Transformative Results.
- Module 4: Digital Sustainability for Pollution Action — 2024 ➡️ I completed the fourth module in the Digital4Sustainability Learning Path, which focuses on Digital Sustainability for Pollution Action. Certified by the United Nations System Staff College (UNSSC) and the United Nations Environment Programme (UNEP), this course provided in-depth knowledge of how digital technologies can combat pollution and promote a cleaner environment. The training equipped me with practical tools to reduce the environmental impact of digital transformation projects, aligning them with global pollution control initiatives.
- Digital4Sustainability Champion — 2024 ➡️ I earned the “Digital4Sustainability Champion” title after completing the comprehensive learning path offered by the United Nations System Staff College (UNSSC) and the United Nations Environment Programme (UNEP). This certification recognizes my commitment to integrating sustainable digital practices in various sectors, focusing on harnessing technology to drive environmental and social impact. As a Digital4Sustainability Champion, I continue to advocate for eco-friendly digital transformation and leverage my knowledge to support nonprofits and startups in their sustainability journeys.
