Data-Driven Decision Making: The Heartbeat of Tech for Good

Dive into the transformative influence of data-driven decision-making on startups and nonprofits in the latest ‘Tech for Good’ installment. Discover real-world examples, showcasing the heartbeat of data to drive positive change and operational optimization.

In our fifth installment of the ‘Tech for Good’ series, we explore the transformative influence of data-driven decision-making on small tech startups and nonprofits. By diving into real-world examples from CARE International and CarbonCure Technologies, we witness how data can propel informed decision-making, drive positive change, and optimize operational outcomes.

Let’s get to it!



Quick Note

Below, I’ll break each example into separate perspectives based on industry and how the organization may harness certain technologies for social good, considering what it already does. Then, we’ll list some technologies that could apply to a similar organization or scenario. Please note that I have not contacted the companies to confirm they use these tools as displayed in the examples below or in context otherwise. All of the suggestions are based on my experience as a senior project manager and solutions architect specializing in citizen development.

Using Data-Driven Decision-Making for Social Impact

Similarweb is proud to be data-driven and so am I!
GIF via Similarweb on GIPHY

Data has become the lifeblood of small tech startups and nonprofits. Informed decision-making drives growth and social impact. Startups use analytics tools to uncover insights, while nonprofits can use data to optimize their efforts. Take cues from CARE International’s humanitarian efforts, which leverage data analytics and mobile tech, or draw inspiration from CarbonCure Technologies, which optimizes sustainable construction through IoT and data analytics.

Nonprofit Perspective

Example 1: CARE International

Data-Driven Decision-Making: CARE International employs data-driven decision-making to enhance its humanitarian efforts and address poverty and social injustice. By analyzing data on socioeconomic conditions, health, and education, CARE makes informed decisions to implement targeted interventions and improve the well-being of vulnerable communities.

CARE International uses data-driven decision making
GIF via Care International UK on GIPHY

Integration with Other Tools/Technologies: CARE International combines data analytics with mobile technologies to streamline field data collection. Utilizing mobile applications, they gather real-time information on community needs, monitor project progress, and ensure timely responses to emerging challenges. This integration empowers CARE to adapt its strategies dynamically, contributing to more effective and impactful initiatives.

Tech Startup Perspective

Example 2: CarbonCure Technologies

Data-Driven Decision-Making: CarbonCure Technologies, a tech startup focused on sustainable construction, uses data-driven decision-making to reduce the carbon footprint of concrete production. It collects data from sensors embedded in concrete blocks to monitor curing processes, strength development, and environmental conditions. This data-driven approach helps optimize the concrete production process for maximum strength with minimal environmental impact.

GIF via Solar Impulse on GIPHY

Integration with Other Tools/Technologies: CarbonCure integrates data analytics with Internet of Things (IoT) devices installed in their concrete manufacturing facilities. These devices provide real-time data on factors like temperature, humidity, and carbon dioxide levels during the curing process. By combining data analytics with IoT, CarbonCure ensures that its sustainable concrete production is data-driven and responsive to dynamic environmental conditions.

Readily Available Tools to Help with Data-driven Decision-making

The principles of data-driven decision-making apply universally, whether you’re steering a nonprofit, navigating the startup landscape, pursuing a passion project, or trying to solve a business problem with technology. What’s more, the tools below can be used across industries!

  1. Google Analytics: This web analytics service tracks and reports website traffic, revealing valuable insights about your audience and allowing you to tailor your strategies for maximum impact.
  2. Microsoft Power BI: Is a business analytics tool that provides interactive visualizations and business intelligence capabilities. In other words, it transforms raw data into visually compelling stories, aiding informed decision-making.
  3. OpenRefine: Is an open-source tool for cleaning and transforming data to help ensure the accuracy and reliability of analyses.
  4. SurveyMonkey: A cloud-based software platform for developing online surveys. It allows you to collect valuable feedback to inform your decisions and align your strategies with your community’s needs.
  5. Tableau Public: This free version of Tableau software allows you to publicly create and share interactive data visualizations to help enhance communication and understanding.
GIF via GIPHY

Inspiration Beyond Boundaries

Embark on your data-driven journey by exploring how CARE International and CarbonCure Technologies have transformed lives through insightful decision-making.

Now, consider your startup or nonprofit’s untapped data potential. What insights have reshaped your org’s previous strategies? How was that data used? Did it transform how you achieved your mission?

Still trying to figure it out? Click each link below to see how both companies have changed lives through data-driven decision-making and using tech for good (Please note that data is NOT tech.)

Don't rely on luck - use data driven decision making
GIF via Similarweb on GIPHY

The Takeaway: Seize the Power of Data for Good

As we unravel the potential of data, consider the untapped opportunities within your organization. Reflect on transformative insights that have reshaped your strategies and explore how data can become your ally in creating a better world.

Next Up: Part 6 – Cybersecurity and Data Privacy: Safeguarding Your Mission


P.S. New posts in this series will publish on Wednesdays at 8:30 A.M. EST. I’ll link to them below as they go live (including the one above).

Also, you can follow this series in any order. For those who don’t want to miss out, below are the previous posts:

Some reports on this site were excerpted from publicly available information (research firms, third parties, public health organizations, etc.). This website and blog are for informational purposes only. Reports, reviews, and experiences on this website are opinions expressed by the author and do not purport the opinions or views of others. Any tools or technology mentioned are provided for informational purposes only and do not constitute an endorsement or affiliation. Please use your discretion and consider factors like compatibility, security, and functionality before adopting any tool or technology. Lastly, this post/page does not establish a Jarred Andrews-client relationship. For additional info, please refer to my disclaimer. Please review the copyright, privacy policy, and terms pages for information on how to properly download, share, or copy content from my site. If you cannot find what you need, please reach out.
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